B3 - BACKED BY BROTHER
pressads
corporateidentity
directmail
infographics
toolkit
printwork
emailmarketing
digitalbanners
This distinctive look – inspired by the work of celebrated graphic designer Saul Bass – provided a visible point of difference in a market dominated by b2b clichés.
Our approach was to create a completely new graphic language around Brother’s key public and private sector end user markets.
The ‘Backed by Brother’ brand, meanwhile, promised direct, practical support of the kind only an organisation of Brother’s size could deliver.
But beyond that, it also channeled some of the softer values that are so important to the Brother brand. To ‘back’ a person or business goes beyond merely providing them with the right tools; it means showing loyalty, commitment and faith in their long term success.
Exactly the kind relationship that delivers success for Brother and its channel partners alike.
TRACKDAY CAMPAIGN
After the recession and a slump in the construction sector had significantly eroded sales of Durox, Tarmac Building Products asked us to develop a promotion to raise awareness of their versatile, lightweight building block among merchants, contractors, housebuilders and specifiers in South East England.
Under the theme of ‘Faster, Lighter, Stronger’, we targeted each group with a free prize draw competition to win a track day in an assortment of performance sports cars.
Segmented email campaigns drove entrants to a microsite where they were able to enter their details and put their name into the the draw, with digital display remarketing banners being served to those who visited but didn’t get as far as entering.
Merchant branch POS and a T-shirt giveaway further incentivised contractors, while direct mail shots consisting of a letter and product leaflet carried the campaign to those in each audience for whom there were no email contact details.
In addition, a nominated ‘Top 100’ list of high value customers received a personalised DM piece featuring a Durox branded model Mclaren F1 car.
By the time the competition closed, the campaign had amassed over 300 unique entries – each one a new addition to Tarmac’s database – and 30 brand new merchant accounts.
directmail
studiophotography
infographics
printwork
digitalbanners
PRODUCT LITERATURE
Shopping around for new office equipment is a time consuming process. Especially for small office and home office users, where every minute spent browsing printer specs and comparing prices is time away from running the business itself.
For Brother’s new inkjet all in one range, we set out to make it as quick and easy as possible for customers to find what they needed via a suite of literature that delivered technical information at a glance.
Using infographics and icons, we were able to clearly signpost the most relevant features and benefits, standardising the visual language so readers were able to go from piece to piece knowing exactly where to find the right information.
As well as making the selection process much more straightforward in print, this technique was also used in a series of product videos that were posted on Brother’s website and used in social media activity for the launch.
directmail
studiophotography
infographics
printwork
annualreports
shareholdersreports
directmail
studiophotography
infographics
printwork
productpackaging
shareholdersreports
branddevelopment
directmail
annualreports
locationphotography
infographics
printwork
TRUSPREAD
MORTAR BRAND
RELAUNCH
pressads
directmail
infographics
printwork
emailmarketing
digitalbanners
paperengineering
PRODUCT LAUNCH
OF TRIBUNE BOILERS
directmail
studiophotography
infographics
printwork
3Drendering
PRODUCT BROCHURES & RENDERS
corporateidentity
studiophotography
infographics
printwork
digitalbanners
3Drenders
exhibitionpanels
PRODUCT BROCHURES
FOR HEALTHCARE,
WASHROOM AND
EDUCATIONAL MARKETS
Kitchens and bathrooms are among the most important spaces for creating a positive first impression with homebuyers. For Bristan, the key was convincing housebuilders that their latest collection could do just that.
Bristan is already the UK’s biggest name in taps and showers. In fact, 1 in 4 new homes now come with Bristan products ready fitted.
Much of that success has come from the company’s extremely strong relationship with contractors. But with 75% of the competitive new build homes sector still to play for, Bristan decided the time was right to push further into to the domestic specification market. Which meant targeting specifiers within the UK’s major housebuilders.
Our part in that process was to develop a new Housebuilder Collection catalogue based on Bristan’s newly developed brand guidelines and showcasing the best of their contemporary brassware designs – among them two prestigious European design award winners.
studiophotography
infographics
printwork
exhibtionwork
branddevelopment
TECHNICAL AND
DATA SHEETS
