advertising
PRINT AND SCAN
PRESS CAMPAIGN
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locationphotography
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ADVERTISING CAMPAIGN
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studiophotography
printwork
emailmarketing
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BRANDING CAMPAIGN
Despite being used in some of the biggest construction projects of recent years, awareness of Pozament products was low.
So we set out to create a ‘halo effect’ around the brand by linking it to landmarks such as The Shard and the Leadenhall Building.
Because we had so much ground to make up, we did it in a way that would stop readers of New Civil Engineer and Construction News in their tracks with arresting images and engaging stories.
The result? A campaign that gave Pozament not just a unique appearance and appeal in the trade press. But solid, fact-based evidence for convincing readers to switch suppliers too.
pressads
studiophotography
printwork
emailmarketing
digitalbanners
pressads
directmail
studiophotography
printwork
emailmarketing
digitalbanners
BROTHER
ORIGINALS CAMPAIGN
For Brother, and every other small office/home office printer manufacturer, consumables are big business.
Bigger, in fact, than sales of the printers themselves. But OEM inks and toners come at a premium price. And with own brand products and the likes of Cartridge World biting into their market, Brother needed to make it clear to their customers why original supplies were best.
In a nutshell, it came down to performance. Non-Brother consumables meant less accurate colour, more streaky prints, smearing, smudging and even long term damage to the printer heads.
But we didn’t want to lecture our audience or blind them with science.
Much better to illustrate the effect of non Brother consumables with series of simple comparisons; give them sub-standard equipment to work with, and even the best in the world will turn in a sub-standard performance.
Simple. Memorable. And original.
BIOFICIENT CAMPAIGN
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studiophotography
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3Drenders
PUPPIES AND BEARS ARE FINE FOR SELLING TOILET PAPER. BUT IT TAKES A NEW LEVEL OF ‘Aah ...’ FACTOR TO CARRY OFF A CAMPAIGN FOR AN OFF MAINS SEWAGE DIGESTER.
Kingspan Klargester’s new Bioficient digester is the lightest on the market. One of the most environmentally friendly, too. So easier for self builders to install. And easier on Mother Earth.
We developed a cast of busy birds using hi-definition, 3D computer generated imagery and set them free in the homebuilder press across Ireland, the UK and France.
A simple, benefit-based campaign that rose above the background noise - and smell.
Media Press advertising - Homebuilders are voracious gatherers of information from magazines and websites. The presence of the leading brand in one of the leading publications goes a long way towards conferring credibility on a new product
Digital display - Digital banners on Klargester’s own site and on related homebuilder websites reinforced the ‘light work’ message using the same, highly distinctive imagery
pressads
directmail
studiophotography
printwork
emailmarketing
3Drenders
PRESS CAMPAIGNS
